Packaging plays an important role in advertising your products and making your products stand out among other competitors. To increase brand sales and captivate customer’s attention, it is a must that you come up with the latest packaging designs and ideas. Lamination printing comes in various lamination finishes that truly enhance the overall aesthetic appeal of your product packaging and grab customers’ attention on the store shelves easily. In this blog post, we are going to guide you on how can you make your brand packaging stand out and attain customers’ attention with the 4 printing types of lamination. Read on!
Lamination means applying a thin layer of plastic to corrugated or any other material to protect the printed packaging elements and enhance the overall aesthetic appeal. You can not only use lamination for printed packaging but also for brochures, business cards, and book covers. When you use various types of lamination for printed packaging, you not only enhance your product’s aesthetic appeal but also help you advertise your brand logo and name. The following are some of the types of laminations for printing:
With glossy lamination, you can make your printed packaging text and images and make it crisper and sharp while adding unique contrast to the packaging colours. This type of lamination enhances the visual appeal of your product packaging and is one of the durable choices. Not only does it include the qualities of wipes clean but also repels dirt, dust, and fingerprints without causing any damage to the packaging.
If you want to give your product packaging a soft, natural, elegant, and sophisticated touch, you can go for matte lamination finishes. Also, it provides a softer look as compared to gloss lamination and produces less contrast in darker colours. When you go with matte lamination, your product packaging looks like a velvety texture and gives your customers a surprise with an amazing packaging finish.
This type of lamination is just the same as standard matte lamination but the main difference is that it adds extra depth and creates an appealing to sense of the touch. Moreover, with this finish, you can give your packaging a smooth feel and your customers feel valued when they receive packaging boxes with soft touch lamination. The material would not be fully matte or glossy but reflects in certain lights. So, all in all, this premium finish enhances the overall packaging appearance and gives a vibrant and natural look.
If you are in search of the best durable lamination finish, scuff-proof can work as it’s one of the best options for marketing kits and frequently handled packaging. This lamination is typically matte and gives your product packaging an ultra-smooth and ultra-protective feel. Also, this type of lamination provides high-quality resistance to unwanted scuff marks that might develop during the production, transportation, and handling of products. It can be best over for dark printed packaging because there are chances that dark printed packaging shows scratches brighter as compared to lighter colour packaging.
With lamination printing, you can elevate your brand sales, grab customers’ attention, and make the most out of your packaging. The above-mentioned lamination printed packaging types are the best and most flexible to use on different types of packaging materials according to required packaging needs. If you want attractive and alluring finishes on your product packaging boxes, feel free to contact us at Emenac Packaging Australia as we have a professional and expert packaging team that truly turns your packaging dreams into reality.