How Can Coffee Brands Convert Spooky Season Into Sales?
"What are you dressing up as for Halloween?" is the most common question among people, but as a brand owner, "What is your brand going to wear?" is a bigger...
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Beyond “Best Dad Ever”: Fresh Father’s Day Marketing Ideas
Customers all over the world are looking for the best Father's Day presents to give their fathers a memorable surprise. But as trends change and people share their personal lives...
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News Update: Australia Renews Circular Packaging Strategy
Australia has taken a big step moving towards a circular economy by updating its national strategy regarding packaging. The details that have been out and the focus of the amendment...
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The Role of Colour Psychology in Packaging to Increase Women’s Day Sales
Packaging is not just merely a box; it's actually a salesperson! The design and the colours are the two main features that instantly grab customers' attention. The impact is even...
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Why Circular Design Systems Matter in Custom Boxes for Packaging?
Circular design systems are revolutionising the way brands approach custom packaging boxes. The purpose is clear. Nothing is turned into waste. Everything cycles back to useful material again. This feels...
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5 Ways AR Packaging Helps Brands Sell More With Less Effort
Today’s consumers expect more from their product than just having it in their hands. They want to engage, be clear, and have a reason to trust a brand before they buy. AR...
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Ink, Impact & Identity: 7 Rules for Custom Printed Boxes
Every business needs to make its identity visible to its audience. 52% consumers are most likely to repurchase a product if it's in a custom-branded packaging. For that reason, every...
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What is Tamper-Evident Packaging & Why It’s Crucial for Safety?
Product counterfeiting and tampering are becoming more common. Brands should use tamper-evident packaging to protect their products from expected fraud. Customers expect that the product will arrive safely and in...
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How to Manage Coffee Packaging Costs Effectively? Must-Read Guide
Running a coffee brand and want to manage coffee packaging costs efficiently? Sure, this blog post has been written for small coffee brand owners. Managing the costs of coffee packaging...
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Why Brands Are Switching to Mono-Material Packaging?
Sustainability, this time, is a main choice of many brands just to promote eco-friendliness. Packaging is no longer just useful for protection but also a reflection of brand values &...
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How Custom Packaging Boosts Your Brand’s Presence on Social Media?
The social media popularity has increased to a greater extent. Brands nowadays run social media campaigns to generate leads, boost visibility and increase sales. Approximately 30% of consumers are more...
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How Do Packaging & Branding Correlate: Why It Matters More?
How do packaging & branding correlate? Packaging and branding play an important role in a brand’s growth, success, marketing, and product development. Packaging is all about the visual representation of...
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