Why Brands Are Switching to Mono-Material Packaging?

Sustainability, this time, is a main choice of many brands just to promote eco-friendliness. Packaging is no longer just useful for protection but also a reflection of brand values & commitments.

Because of uncontrolled pressure from eco-conscious customers, growing waste concerns, and the latest regulations, brands are thinking about sustainable packaging. Wondering why brands are switching to mono-material packaging and what it is? Sure, continue reading.

Why Brands Are Switching to Mono-Material Packaging?

Before entering into details of why brands are switching to this packaging, you must have an idea of what mono-material packaging actually is.

This type of packaging is made entirely from one material, like polyethylene (PE), all-polypropylene (PP), or 100% polyethylene terephthalate (PET).

Besides simple packaging, mono-material packaging doesn’t include several packaging materials, relying just on one, with recyclability and simplicity in mind.

The Problem with Mixed-Material Packaging

Today, the majority of traditional packaging is made from a mix of different materials. Undoubtedly, it is good for better protection, but it may cause recycling issues in some cases.

Most recycling systems are not suitable for separating and processing different materials. As a result, even items marked “recyclable” become hard to recycle. Globally, only around 9% of plastic packaging is successfully recycled, and complex packaging formats are a major reason why.

Why Brands are Making the Shift?

Sustainability Commitments are Getting Real

Many famous brands have committed to ESG (Environmental, Social, and Governance) goals. This includes full commitment to make their packaging recyclable & 100% compostable within the next few years.

Regulatory Pressure Is Ramping Up

Governments are no longer waiting for voluntary change. Policies such as:

• The EU’s Packaging and Packaging Waste Regulation (PPWR)
• The UK Plastic Packaging Tax
• California’s SB54 (requiring 65% of plastic packaging to be recyclable by 2032)

Mono-material packaging is the only viable option to avoid penalties and meet compliance requirements.

Retailer Demands & E-commerce Expectations

Amazon and Walmart now expect suppliers to meet specific sustainability and packaging efficiency criteria. Amazon’s frustration-free packaging is all about taking eco-friendly initiatives by using eco-friendly materials that are easy to recycle.

Benefits of Mono-Material Packaging

The mono-material packaging appeal goes beyond just compliance. It comes with multiple operational and functional benefits that not only reduce waste but also target eco-conscious customers. Some of the benefits are:

• Easy to recycle without any need to separate layers. The entire box can be easily recycled.
• The components of mono-material are lighter, so there is a need for less energy and a low carbon footprint.
• Through clear labelling, you can inform your customers how to dispose of packaging easily.
• There is a factor of cost-efficiency where you can easily save huge packaging costs.

Are there Any Challenges Along the Way?

Switching to mono-material is not as easy as it sounds. You might have to face some challenges, such as:

Barrier limitations: Mono-materials might not provide the same level of moisture, oxygen, or light resistance as laminated materials.

Equipment and cost adjustments: Purchasing new machinery setups might cost more and require upfront investment.

Consumer perception: Some mono-material formats may look thinner or less appealing, which can affect the overall aesthetic appeal

Final Thoughts!

Packaging doesn’t need to be complicated to be effective. In simple terms, the more your packaging includes mono-materials, the better it performs in a market that values sustainability, recyclability, and efficiency.

If you are a brand looking to change your packaging strategy, it’s the best time to ask, “Is your packaging designed only for appeal or for recyclability?” You will find the answer to the question, why brands are switching to mono-material packaging.