Ink, Impact & Identity: 7 Rules for Custom Printed Boxes

Every business needs to make its identity visible to its audience. 52% consumers are most likely to repurchase a product if it’s in a custom-branded packaging. For that reason, every brand opts for custom packaging. What does that too?

Custom packaging helps brands to showcase their creativity, but on top of that, it helps them be distinguished from others. Having a unique packaging of one’s own helps a brand market its products better.

So, what is printing in custom packaging? Printing is an important component of customised packaging. It helps brands bring their identity markers to life, such as logos, packaging, and more. If your brand needs to design its identity with custom printed boxes, then keep following the blog to explore some useful rules for a smooth creative process.

The Power of Ink: Designing Custom Printed Boxes

Every packaging process is a work of art. As art has no boundaries and embraces all shapes and sizes, so does packaging. That’s why packaging is considered a high-end task. This is why every brand tries its best not to compromise on its packaging.

Each brand needs to have its own distinct packaging for several reasons. But this necessity means that every business in the market will have to go through this creative process. This phenomenon needs some essential components, such as printing.

Printing is a powerful tool for all brands in the market. Why? It’s because it helps print their important information on packaging boxes, print design elements, colour printing, and more. This makes printing a marketing tool in the modern market. Every brand’s packaging and its sales rely on the printed elements.

Printing can do a lot more for your brand than you think. With it, you can take a regular business and make it a top-notch business in hours. So, if you’re also in the market for a printing solution for your brand but could use a little direction with the journey? Continue reading and take some useful insights for your custom printed boxes:

Rules When Designing Custom Printed Boxes

1. Understand Your Audience

Every business first needs to identify its target audience. This is what makes them understand the ins and outs of the market and what the necessities of the market are.

In addition, you should know your target audience and what they like, such as the latest trends, colours, etc. What an audience member likes is one of the things you should consider in your printed packaging. This will help your brand make a greater impact.

2. Functionality Over Anything

It is important to consider the ease of your customers when designing your printed packaging. Make sure that your boxes are structured properly, prioritising functionality. The easier the structure, the smoother the unboxing.

3. Show Brand Identity

Brand identity is the core of custom printing on your packaging boxes. It is the major goal for any brand that leads to customising everything. Add your brand logo, your brand story, contact information, product details, and colour scheme to your packaging. Use high-quality ink printing to highlight your brand identity through your packaging in the market.

4. Maintain Quality

Quality is everything. Quality should be every bit as important for the brand as the product is for the customer, in printing and packaging. The selection of quality, natural and eco-friendly materials will make your brand packaging reusable, recyclable, durable and compliant with green-friendly standards using quality ink-printing.

5. Less Is More; Simpler Design

The simpler the layout, the more powerful it is. Simple design on everything you print and your packaging, and labels. The amazing effect of minimal colour and simplicity will make your audience more attracted to your product, according to its packaging.

6. Ensure Accuracy

In terms of custom printing, be very careful about ensuring accuracy. Make sure all the measurements and proportions are correct. Colours are appropriately chosen and selected to be printed on the packaging boxes. The perfect accuracy will result in perfect custom printed boxes.

7. Add Essential Information

Adding necessary information is important for your packaging boxes. Make sure that the details of your brand and product are all accurately added to the packaging. This helps the customers to identify your brand, distinguish which product by your brand is meant for them, and build customer loyalty and trust in your services.

Final Thoughts!

These are all the rules when considering will assist you in customising your printed packaging. Moreover, what you can also do is get your quote with Emenac Packaging Australia and bring your dream design from vision to printed reality today!