How to Maximise ROI with Custom Packaging for Father’s Day Promotions?

Father’s Day continues to be one of the most lucrative shopping holidays of the year. In 2024, customers spent a record-breaking amount on Father’s Day, and this phenomenon is projected to increase even further this year, too.

Do you know that effective Father’s Day campaigns can increase brand sales up to 40% during the seasonal rush? Yes, you heard it right. So, let’s delve into the details of how to maximise ROI with custom packaging.

How to Maximise ROI with Custom Packaging? 5 Strategies

Father’s Day has become one of the top gift-giving holidays. According to retail surveys, customers spend millions or even billions on this event to make it worthy & memorable. For brands, this creates the best opportunity to increase sales and maximise ROI.

Here are 5 strategies that you can follow to increase return on investment with custom printed packaging.

1. Align Packaging with the Father’s Day Theme

Your design should swiftly evoke the occasion. Go along the lines of bold yet sophisticated colour palettes, masculine patterns, or subtle nods to fatherhood. Avoid using cliche designs and focus on designs that give a premium and elegant look.

2. Add Customisation Options

More customisations on plain box packaging mean more value and attract customers. Include names, initials, or short messages on packaging to make customers’ gift-giving experience super special. Limited edition seasonal packaging creates urgency.

3. Use Bundling and Value-Added Packaging

Rather than selling single items, making a Father’s Day bundle is a good choice for both brands and customers. A grooming kit, gourmet snack pack, and other masculine accessories are all packed in one box. You can even divide them into different categories-basic, premium & luxury for all budget ranges.

4. Go Sustainable for Added Value

Sustainability nowadays has become a trend to gain a competitive advantage. More & more people are eco-conscious, and offering them reusable wooden boxes, a compostable gift bag, or packaging made from recycled materials brings smiles to their faces.

5. Enhance the Unboxing Experience

Small things can make a big difference. Use inserts with thank you notes, QR codes that lead to Father’s Day videos, or discount codes for future purchases. These small things will not only engage customers on Father’s Day but also thereafter for future purchases.

Include Packaging in your Marketing

Packaging doesn’t have to end at the physical product. It can become a visual asset of your brand that you add to your marketing campaigns. Share Father’s Day packaging on social media to create some excitement. Also, use packaging design on headers and campaigns.

For more leads & conversions, partner with influencers who advertise your brand packaging on social media. This will turn others into potential customers, even undecided customers who didn’t want to purchase from your brand.

How to Measure ROI from Custom Packaging?

To check whether your packaging pays off or not during the seasonal holiday, track these metrics.

• Did Father’s Day sales boost sales or not, as compared to the previous year?
• How many new customers have you gained from Father’s Day campaign or products?
• Track engagement by checking QR codes, coupon redemptions, or social media mentions linked to your packaging.

By checking both longer-term brand loyalty and direct sales impact, you will have a clearer idea of the ROI you get through custom packaging. If customers return due to a memorable gifting experience, your mission has successfully accomplished.

In Summary!

Father’s Day presents a unique opportunity for brands to connect with their target audience, generate new leads, and boost brand sales. Limited-time Father’s Day promotions might turn one-time buyers into lifelong customers and also maximise ROI with custom packaging.

The above-mentioned 5 strategies are effective to increase ROI with packaging efforts on Father’s Day. Do not forget to incorporate your seasonal packaging into marketing campaigns and measure ROI performance as well.