How Custom Packaging Boosts Your Brand’s Presence on Social Media?

The social media popularity has increased to a greater extent. Brands nowadays run social media campaigns to generate leads, boost visibility and increase sales.

Approximately 30% of consumers are more inclined to share a product on social media if its packaging is unique. For this, your packaging should be unique and different from others. Positive unboxing experiences occur when you do brand packaging in the right way.

Did you ever think how custom packaging boosts your presence on social media platforms? If not, we will discuss how to make your brand more appealing on social media through customised packaging.

Read this blog post to the end to explore how packaging design can help you promote your brand on social media.

Ways to Boost Your Brand’s Presence on Social Media with Custom Packaging

Customer Branding

Brands normally opt for custom-printed packaging that shows their brand image in both local and international markets. This thing helps in developing a strong relationship with customers that results in repeat purchases.

When you advertise your brand through social media platforms, you seek the attention of buyers. No matter who your target audience is, you can easily attract a lot of people. Also, with the help of custom-printed packaging, you can easily avoid counterfeits, which will help you establish brand loyalty.

With unlimited customisations like embossing, debossing, gold foiling or holographic printing, you can differentiate your brand from others, which creates ease for customers to recognise your brand.

Know your Target Audience

Surprisingly, our interactions with packaging are much more personal than they seem at first glance. We all know how special the unboxing experience is, the excitement, pleasure and satisfaction.

Buyers normally watch unboxing videos of a product they are making preparations to purchase. If you target your audience in the right way by considering their interests, you can easily customise your brand’s packaging in that way.

This thing will help you a lot in developing connections with them on social media if your customer can resonate with your packaging.

Target Influencer

Social media platforms provide different ways for brands to advertise products. Nowadays, influencer marketing is trending because influencers have millions of fan following. So when they advertise your product to their target audience, it becomes a source to market your brand.

Few social media platforms like Instagram and Pinterest feature appealing aesthetics, feeds are crowded with audience and the success rate is higher than you think. If you want to target such type of people, make sure your brand logo, packaging design, and post have some attractiveness to show.

This can be done through stylish custom-printed packaging, as it will help you establish a strong brand image and get customers’ attention. With the right theme, colour, and design, it will surely turn all heads towards your brand.

Why Emenac Packaging Australia is the Right Option?

Whether you want beautiful custom packaging designs or sturdy packaging material, Emenac Packaging Australia will provide you with all. We have a vast range of packaging box materials to choose from. You can communicate with our packaging experts anytime to discuss packaging requirements.

Also, we provide free design support, the shortest turnaround time, 24/7 customer support, and the latest industry talks. Make your brand stand out by choosing from unlimited customisations, creative designs and fast shipping around the world.