For any business, customer satisfaction is a great metric to analyse whether your efforts or strategies to grow in the market are on the right track. It’s all about positive experience of the customer towards your product and services that leads to customer loyalty. For evaluation, you need both qualitative and quantitative data on your entire service or specific to a single product for measuring the level of customer satisfaction.

Let’s listen to our podcast about how you can review customer satisfaction so you could plan your business strategies in the right way.

You can conduct a detailed survey by categorising it into three parts, Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (ECS). Meanwhile, businesses also use social media platforms, rating & reviewing sites, etc. for assessing customer feedback, and overall satisfaction level.