5 Ways Smart Packaging With QR & NFC Tech Boosts Sales

Digital integration is more than a trend in 2025; it’s the need of the hour. In the modern market, smart packaging holds great value. All B2B brands are shifting towards the digitalisation of their packaging boxes. What will this do? It will not only make the packaging smarter, modern, and interactive, but it will also capture the instant attention of customers. Therefore, this technology-powered packaging is the new big thing in town!

What is Smart Packaging?

Smart packaging refers to the addition of technology within the packaging industry. This packaging type emerged more prominently in the early 2010s. This packaging utilises the power of technology to increase its functionality and accessibility. Therefore, it became the new attraction of all B2B brands, making it their next strategic partner in smart marketing. 

This modern packaging mostly includes tech-powered elements. The incorporation of these elements helps boost customer experience. How? It is because this packaging offers its customers an interactive experience, making their unboxing moment engaging and memorable.

How Does Smart Packaging Work?

There are mainly 3 types of smart packaging by which it works in the market:

1. Connected Packaging 

It includes QR codes and digital identifiers such as NFC/RFID tags printed on the packaging boxes. The consumers can access these codes through a smart device and unlock the encrypted content, i.e., product information, recipes, brand stories, etc. 

2. Intelligent Packaging 

This type of smart packaging allows you to monitor a product or package’s state without the need to be scanned. By using internal or external microchips, printed codes or scanners, this packaging type sends information regarding the environment, temperature changes, location, and tampering of the product. 

3. Active Packaging

This type of packaging interacts with the product to help increase its shelf life. It can control the factors that directly impact the product and the environment around it inside the box, such as oxygen, moisture, flavours, odours, etc. 

Freshness Indicators, Time-temperature Indicators (TTI), Augmented Reality (AR), Barcodes, etc., are all a part of technology-driven packaging.

5 Ways Smart Packaging Boosts Your Sales

In today’s competitive market, the digital elements such as QR codes and NFC tags integrated in packaging boxes have turned them into a salesperson. This allows the packaging itself to connect customers with digital experiences, improving customer engagement and driving more sales. Keep reading to explore more about how this packaging is all your brand needs.

1. Attracting Consumers with QR Codes

The first and foremost way this packaging can take your branding to the next level is through QR codes. Consumers admire instant access and convenience. Therefore, using QR codes allows them to scan and unlock the swift accessibility they desire, leading to more confident customer engagement both online and offline. 

2. Building Trust with NFC Verification 

NFC tags are a token of authenticity. Customers can verify the origin of a product with a simple tap. This smart branding allows the brands to build a stronger relationship with customers, ensuring both future trust and sales. 

3. Locking-in Future Sales with Loyalty Programs 

Brands can make use of QR codes and NFC tags to offer discounts, loyalty rewards, or personalised thank-you messages for customers. Each scan or tap will lead the customers to an engaging experience, compelling them to buy again and build a lasting bond with the brand. 

4. Gaining Important Customer Insights 

Every scan or tap done by the consumers gives an insight into how, when, and where they have engaged. This allows the brands to customise their branding techniques to target their audience strategically and boost customer engagement.

5. Offering Premium Unboxing Experience 

The use of smart packaging techniques makes the unboxing experience of customers engaging and unforgettable. This type of packaging gives the customers instant access to tutorials, AR features, and more, which leads to a positive customer experience, leaving a good brand perception. 

Final Thoughts!

Tech-powered packaging boxes are no longer the future; they are the present. Therefore, don’t wait too long to digitalise your brand’s packaging. If you’re looking for the best technology-driven packaging solutions, get your quote with Emenac Packaging Australia. Share your smart packaging ideas with us today and see your vision come to life!