5 Ways Minimalist Typography Strengthens Modern Packaging
Packaging is the main aspect of your brand’s image in the market. Every component of packaging must be handled carefully. Why? Because good-quality packaging ensures good protection of a product. Though packaging is mainly about reaching the customer safely. But there is more.
Packaging’s function is to protect. However, its external functions go beyond just offering protection. These include aesthetic appeal and driving more engagement. These aspects matter significantly in terms of sales and recognition of products.
73% of the population makes their purchasing decision when the packaging visuals, such as typography, are persuasively appealing and dominant. Typography is one of such elements that help compel buyers to purchase a product.
The Art of Persuasion: Minimalist Typography
Typography is a type of art that is displayed on your product’s packaging in various ways. It’s the design element that allows you to represent your brand name, or any other details, in an eye-catching style.
There are endless choices for the way you want your typography to be. It includes anything related to the textual data that your packaging includes. You can edit the font of your text, font size, colour, shape, style, and more.
Though your brand can take all the artistic freedom when designing its typography section. But it is better to follow the trends to get better engagement. One of the trending types of typography is minimalist typography.
What is Minimalist Typography?
In the modern-day market, the new trend is all about “less is more”. How so? It’s the era of minimalism; minimalistic designs, minimal colours, and so on. Similarly, when it comes to the marketing aspect of packaging, minimalist typography is the new buzzword.
Minimalism and everything that follows in its footsteps is all about simplicity. However, this simple look is not considered basic in the modern market. Rather is the new trend, so it’s considered modern, chic, and elegant.
Minimalist typography thus includes a simple yet effective type of typographic elements. This typography involves minimal use of colours and text. The main purpose of this typography is to cast a lasting, classy impression on the customers.
So, if you’re looking for a style that helps highlight your products in the market, try going minimal this time. Would you like to know how minimal typography can strengthen your packaging?
Read along to find out!
5 Ways Minimalist Typography Strengthens Modern Packaging
There are many ways through which minimal typography can improve your brand packaging. However, the following are some of the main ones:
1. Improves Clarity
Adding less text on your packaging will automatically boost the readability of the text that you will keep. The lesser the clutter, the better. Necessary information in the packaging typography section allows customers to read and understand your product even from afar.
2. Boosts In-Shelf Recognition
This trend can help your brand’s packaging stand out from the rest. In the vast variety of products-filled shelves, your minimalist packaging can make your product shine. When your product packaging is the only one with clean, minimal, and readable typography, it will automatically become the focus of attention.
3. Reflects Premium Quality
The use of sleek, large fonts with a chic style on your product packaging gives it a premium look. Following the minimalist style helps your packaging speak its richness. This modern look is achieved by a compact use of space, with fonts that are not just appealing to the eyes but also readable.
4. Supports Eco Claims
In following this minimalist style, the use of ink is minimal, fewer print runs, and simple decorative finishes. This helps align it with sustainability goals. Moreover, another tip you can try is to use mono-material to limit full-coverage ink and reduce environmental impact.
5. Makes An Unforgettable Impression
A modern packaging with elegant typography, minimal colours and big fonts, will capture the customer’s attention in a split second. But this packaging will not only help gain attention. But it will also make a lasting impact. How?
The use of appealing fonts and colours in a simple style will help the customers to recall your brand name compared to others. Therefore, try being minimal to reflect the storytelling of your brand through your packaging.
Final Words!
Now you know that your packaging holds as much impact in its design as its material. This impact is no ordinary one; it can take your brand to a higher level than ever before. Therefore, whenever you plan to design your typography, keep this blog in mind and manifest minimalism.
If you’re looking for a minimalistic solution for your packaging’s typography right now. Then, what are you waiting for? Get your quote with Emenac Packaging Australia today and witness the power of your modern packaging!
