5+ Unique Tube Packaging Designs Brands Are Loving Right Now

Customers are already tired of boring square- or rectangular-shaped packaging, and as a brand owner, you should definitely try something unique to grab their attention. The most fascinating and trendy box shape that is being loved by customers is definitely the tube packaging design. It stands out because of its customisability, unique shape, and hookability, which draw immediate visual attention. 

Did you know that the global tube packaging market was valued at around USD 10.26 billion in the year 2025 and is forecasted to grow to around USD 17.08 billion by the year 2034, at an annual growth rate of around 5.9%? Whereas the paper tube packaging alone reached a valuation of USD 11 billion in 2024 and is expected to grow to USD 20.7 billion by 2034.

In this blog, we are going to share how the style & curves of tube packaging can attract potential customers while being placed on a shelf much quicker than traditional packaging. Additionally, we are going to give you 5+ creative packaging layout ideas, including embossing & peek-a-boo window designs! So don’t miss out on the chance to boost your sales; keep on reading!

Opening Style Options for Tube Packaging

Opening Style	Unboxing Experience	Ideal For
1. Telescopic Two-Piece Tube	The lid smoothly slides off to reveal a contrasting inner lining or printed interior.	Cosmetics & fashion accessories
2. Flip or Lever Lid Tube	The resealable lid creates a satisfying click when opened and closed.	Coffee, candles & gourmet foods
3. Pull-Tab Metal End	Pulling the tab breaks the seal instantly and releases the product’s aroma.	Tea, snacks, powdered foods
4. Magnetic Closure Tube	Hidden magnets create a premium, smooth opening and closing action.	Luxury gifts & perfumes
5. Ribbon-Pull Tube	A ribbon lifts the product insert when pulled, enhancing presentation.	Jewelry & small premium items

6 Tube Packaging Ideas

Here are 5+ eye-catching tube packaging design ideas for attracting appreciation from customers. Let’s dive in!

1. Share Your Brand Story Through Print Design

Forget the old basic and boring design that every other tube packaging has. Consider your tube a canvas. Design a label to print on your packaging that looks like the Eiffel Tower if your perfume brand is inspired by France, or if you are a tea brand, then consider printing the tea-farm images that look aesthetic and vintage. 

Similarly, if your brand is based on organic beauty skincare, then you can pick a clean, minimalist design with some vivid botanical illustrations that can portray care and purity. 

Selling Point: Customers don’t always buy products; sometimes, they buy stories, and this is your chance to build an emotional connection with them.

2. Add A Peek-A-Boo Window

If your product has a distinguished texture, colour, or shape, this is your chance to show a little glimpse of what’s hiding inside by adding a peek-a-boo window. If you have a kids’ item inside, such as a limited car model or a plushie, kids would love to peek inside. 

Or even if you are selling bath bombs, personal care & toiletries, then your customers might love to see the colourful, vibrant items before putting them in their shopping baskets.

Selling Point: It instantly grabs attention and reduces the anxiety of buying an unfamiliar product. Offering a sneak peek can be helpful in increasing sales of the product.

3. Premium Foil-Stamped Tube Packaging

Adding a little metallic highlight to your packaging design can represent a product as luxurious and can provide a premium look. Your brand can go with silver, gold, copper, or holographic foil that can be added to different elements such as patterns, logos, or text.

This packaging style is used mostly for high-end products or limited editions, mainly by the fragrance, cosmetics, and valuable gifting items industries. In general, it will bring an elegant appeal to the whole design.

Selling Point: Foil-stamped designs usually stand out, as they are attention-grabbing and most suitable if your brand is selling luxury products.

4. Creative Closures: More Than a Seal

You can add a distinguished element to your tube packaging design by adding a custom signature feature through your lid. Here are a few suggestions for your next design:

Magnetic Cap: Add a magnetic cap on top to grab your customers’ attention, especially if your product line is related to kids’ accessories; they would eventually love and play with these caps later on.

Metal Cap: It instantly enhances the overall look and is ideal for high-end cosmetics, luxury perfumes, or speciality food items.

Satin Ribbon: For any gift item or product, a satin ribbon tied around the neck of the tube just below the cap will elevate the aesthetic look. It’s best for feminine products as well.

Selling Point: If your customer is planning to gift an item to a friend or acquaintance, they would definitely pick up your item because of this small satin ribbon element!

Famous Brands To Copy

Here are two popular designs that you can easily copy, add your own element, and create your custom tube packaging design with. Let’s begin.

1. The Seventh Duchess (Tea Brand)

The Seventh Duchess is a tea brand that packages its teas in a cylindrical tube paired with a partial lid on top. They traditionally used tin cans but replaced them strategically with sleek & modern tube-packaging designs. Their new design makes their teas a showstopper, good enough to be placed in apothecary stores or on the front display at any grocery store.

The partial lid feature makes it easier to enclose and open it while adding a hint of contrast to the packaging through colour. They have opted for sophisticated font choices, pastel colours, and a minimalist design that conveys a theme of beauty and admiration.

Selling point: if your brand is working on the strategy to transform its packaging, you can use this case study. You can strategise a modern and appealing tube design that speaks well of your brand.

2. Chocolocuras (Chocolate Brand)

Chocolocaurus is a popular chocolate company that has launched some playful & quirky designs to store their chocolate. They have incorporated the use of bold colours and oddball characters to add some humour to the design.

And the most captivating element that they have added is that each of the two cylinders always contains two characters, and the body changes the image as you twist the upper top. The design is placed meticulously to ensure that turning the cap would change the body image with a single twist. This keeps the customer hooked even after the purchase and can influence future purchases. There are two popular designs: a man-and-a-woman face swap and a shark dressed as a businessman. 

Selling Point: Adding a quirky element to your tube box packaging can skyrocket your sales. Make sure to add a unique element to your design for maximum sales.

Wrap Up

If your brand is rethinking packaging designs, then tube packaging can be the best substitute. One major advantage is that these boxes are not easily crushed and can even ship bottles and cans safely during shipment. The inside of the tube packaging can be customised according to the shape of the product. If you added a quirky element to your design, customers would definitely share your boxes on social media as well. 

In this blog, we have covered 6 amazing head-turning tube packaging designs for your next product launch. Ememac Packaging Australia has a range of boxes that can be customised according to your taste and choice. Check out our beautifully designed square mailing tube boxes here!

Thank you for reading our blog!

Share This