Soft touch lamination on custom rigid boxes has become a new trend for luxury packaging solutions. It adds a luxurious touch to the rigid boxes, creates a premium unboxing experience and makes them stand out on the shelves. This creates a luxury feel and protects the print on the packaging boxes.
However, it’s important to note that this works best for rigid boxes, corrugated boxes, brochures and paper bags. This comprehensive guide will discover 5 creative ways soft touch lamination enhances the overall look of your custom rigid boxes.
The main objective of lamination is to get the visual effect of the packaging; matte is for a dull finish, and gloss is for adding extra shine. Matte lamination is resistant to scratches and eliminates the fingerprint appearance. Soft touch lamination, on the other hand, gives a feeling of depth and adds a premium look to the packaging.
Soft touch laminating adds a luxury feel to your product packaging. The slight variation in texture immediately raises your product’s perceived value. The silky, velvety feeling shouts superiority. Its tactile sensation gives your brand a sense of exclusivity and sophistication that sets it apart. This is perfect for high-end products like jewellery and cosmetics.
A custom packaging design must include sensory components to draw in customers in today’s digital age. Custom rigid box packaging gains a tactile dimension with soft touch laminating, which increases its impact and memorability. By appealing to the sense of touch, brands can stand out in a competitive market and create stronger connections with their audience.
First impressions matter today and customers’ unboxing experience can be a powerful marketing tool. The soft-touch lamination gives your box a posh and pleasurable feel when a customer opens it.
The soft-touch lamination creates the ideal environment for a delightful experience. Your customers will be captivated by the box’s opulent look as soon as they open it, which will immediately establish a favourable impression of your brand.
In addition to adding to the aesthetic appeal, soft touch lamination offers a barrier against damage. It helps protect your print from fading, dampness, fingerprints, and scratches, so they look great for longer.
A soft-touch lamination is a storytelling tool as well as an aesthetic. The smooth surface may evoke a particular feeling of a brand. For instance, organic bath packaging with a soft-touch surface demonstrates a sense of care and natural richness.
A glossy, raised UV layer applied to certain areas of a printed product is known as raised spot gloss. This method gives particular design elements—like logos, typography, or graphics—depth, dimension, and tactile intrigue when paired with the smoothness of soft touch lamination. The result is a visually appealing and captivating print product.
Combining raised spot gloss with soft touch can produce attention-grabbing effects. This approach adds sophistication and intrigue look to your print products, whether a gloss against a smooth touch surface or a delicate spot gloss pattern on a matte background.
Business owner who wants to improve the quality of its bespoke rigid box packaging will significantly benefit from soft touch lamination. It provides a unique fusion of refinement, storytelling potential, and elegance that sets your product apart.
At Emenac Packaging Australia, we specialise in providing creative packaging solutions that help companies make a lasting impression. Our proficiency in soft touch and other high-end finishing methods makes your product packaging stand out.